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How to work with your PR agency
Hiring a PR agency is a great way to help your business gain media coverage, increase its brand awareness and achieve its PR goals. A PR agency can create a targeted PR strategy to help you...
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Boost your profile with expert articles
Writing articles and sending them to a publication is a great way to get featured in the media and boost your profile. Many publications will often publish contributed articles if they are...
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List of women’s networking groups for 2013
For business women networking is a great way to meet likeminded people, make new connections in your industry and learn something new from the people you meet. Making new connections may even help you...
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Tips for pitching to local news
Local media outlets are often forgotten when businesses are putting together their PR strategy, but thinking closer to home can produce excellent publicity benefits. Newspapers, radio, television,...
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What you can learn from a PR strategy for a university
We’ve been working with Macquarie University’s Faculty of Business and Economics for several years and have achieved some great results with PR. During this time we have developed many great PR...
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What to do when a journalist calls
If a journalist called right now to ask for an interview would you know what to do? When a journalist calls to interview you it’s a great opportunity to boost your profile in the media and build your...
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Make the most of your media coverage
When you achieve a great media article what do you do? Do you take note of it and then file it away? Achieving media coverage is a good way to build your profile, increase your reputation and...
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How to use annual events in your PR strategy
Today is the Melbourne Cup, the race that stops the nation every year. With Christmas and New Year just around the corner, it’s a good reminder of the many great story ideas businesses can develop...
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How speaking opportunities can help your business
Speaking at a conference or event is an effective way to build your profile and credibility and position yourself as an expert in your industry. In today’s competitive market being positioned as an...
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The benefits of hiring a small PR agency
Hiring a PR agency is a great strategy for businesses who want to stand out from their competitors, tell their story, build their profile and reputation and communicate with their target audience....
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How to become a thought leader
While many business people aspire to become thought leaders in their industry, only a few truly understand what this means and how to get there. Thought leaders are informed opinion leaders and go-to...
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How to use PR to get ahead of your competitors
Are you looking for ways to get ahead of your competitors? Perhaps you are frustrated that your competitors are regularly featured in the media and want to tackle them head on. Public relations is a...
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Tips to maintain your PR and social media presence during the festive season
The Christmas holidays are fast approaching which for many businesses means closing down for the year. It is important businesses not overlook their PR and social media activities throughout the...
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How to build your online reputation using social media
A business’ reputation is essential to its survival. In the modern age where social networking and other online tools are so prevalent, businesses need to be conscious of their reputation online. It...
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Crafting the perfect media pitch
Are you looking for media coverage for your business? Media pitching is one of the best ways to entice journalists to tell your business’ story. Media pitches offer a brief and compelling explanation...
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Tips to create captivating content for your business blog
One of the most effective ways to build thought leadership and provide valuable content to your target audience is by blogging. A business blog provides an opportunity for your business to attract the...
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How brand advocates can help promote your business
Brand advocates can help to build positivity around your brand and encourage engagement by potential customers. Brand advocates are a business’ most loyal, engaged and enthusiastic customers who are...
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Tips for creating an excellent media list
An effective media list is an important foundation for gaining media coverage in the publications, TV and radio programs and blogs your target audience consumes. A media list documents the key media...
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Tips for building strategic relationships
Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an...
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How to take advantage of trending news stories
Cutting through the noise of the media and getting noticed by your target audience can sometimes be challenging. Taking advantage of the stories which are already getting noticed is an excellent place...
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